# Call Tracking — New Patient Attribution

> Canonical: https://www.leadsigma.com/products/call-tracking
> Plain-text twin of the Call Tracking product page.

Call Tracking attributes inbound phone calls to the marketing channel, campaign, or asset that produced them — so practices know which spend produces real, booked patients, and which just produces noise.

## What it does

- **Tracks calls from every lead source** so you can see which campaigns produce booked starts, not just rings.
- **Captures true marketing ROI** with local numbers, dynamic routing, and downstream reporting in one place.
- **Pairs with Lead Manager and Copilot AI** to close the loop from first click → answered call → scheduled appointment.
- **Custom local Caller ID** ensures every lead gets a call back from a number that's local to them.

## Why it matters

If your team can't tell which channels are producing patients (vs. just producing call volume), you'll keep funding what feels like "the most calls" instead of what's actually growing the practice.

## When to use it

Use Call Tracking when your practice:

- Spends money on multiple ad channels and can't confidently say which one produces starts.
- Wants to see attribution for both online and offline campaigns in one place.
- Wants every outbound follow-up to come from a recognisable local number.

## CTAs

- **Book a demo**: <https://calendly.com/leadsigma/leadsigma-demo>

## Related

- Lead Manager: <https://www.leadsigma.com/products/lead-manager>
- Copilot AI: <https://www.leadsigma.com/products/copilot-ai>