Scott Hansen on Hey Docs!: Why follow-up is the most under-engineered part of practice growth

Podcast: Hey Docs! Podcast · Episode: "Lead Follow-Up Done Right: Speed, Frequency, and Consistency" · Aired: January 2, 2025

Scott Hansen's argument on Hey Docs! is that lead follow-up is the most under-engineered part of orthodontic growth. Marketing gets the budget and the dashboards. Follow-up gets whatever time the front desk can spare between insurance calls. Then everyone wonders why conversion sits flat.

The title gives you the framework: speed, frequency, consistency. Scott's claim is that the three aren't independent variables. Nail two and miss the third and you don't get two-thirds of the result. You get a leak.

A few threads to listen for:

• The frequency piece. Most teams underestimate it, and most automation tools cover the speed half well while leaving the rest hollow.
• The distinction Scott draws between automation and consistency. They sound interchangeable. They aren't.
• The LeadSigma origin story — how the platform grew out of solving Scott's own intake problems first, and where AI fits without making patient interactions feel mechanical.

The version of "fast" Scott describes is probably shorter than your team is comfortable with. That's most of the reason to listen.

Listen now: Apple Podcasts · YouTube