Scott Hansen on The P.O.P. Podcast: What if your missed calls booked themselves?
Podcast: The P.O.P. Podcast (Premier Orthodontic Practices) · Hosts: Jason Sirotin and Scott Haley · Episode: "Booking More Starts with AI: A Conversation with Scott Hansen of Lead Sigma" · Published: August 26, 2025 · 30 minutes
Picture the voicemails sitting in your practice's phone system right now. Most of them came in after hours or on a weekend. By Monday at 10 a.m., most will be cold leads. A handful will already be booked patients at the office down the road.
That's the problem Jason Sirotin and Scott Haley put to Scott Hansen on this 30-minute episode of The P.O.P. Podcast. Scott spends the half hour walking them through what LeadSigma's AI phone agents are actually doing inside ortho practices right now, and what that's doing to the math of new-patient acquisition.
A few pieces worth listening for:
- The ROI number. Scott talks about agents picking up missed calls and writing appointments straight into the practice management system overnight. The number he gives is one the hosts feel obligated to repeat back to him.
- Why PMS integration is the whole game. Scott's view: without it, an AI agent is a smarter answering machine. With it, the same agent becomes a scheduler that doesn't take lunch breaks.
- Brand voice. The custom-prompt approach LeadSigma uses to keep the AI sounding like the practice running it. Most owners will want to hear this part before they form a view on whether AI belongs on their phones.
- The human side. Scott frames the agents as coverage for the gaps a team was never going to cover anyway.
The line the hosts pull out of him:
"If your practice wants to grow without wasting production and time, this episode is your roadmap."
Watch now: YouTube — The P.O.P. Podcast