MB2 Dental Lifts Inbound Lead Conversions 88% in 3 Months
The unprecedented growth of MB2 Dental, an industry-leading dental management and practice development firm based in Dallas, TX, is no accident. As the nation's first dental partnership organization (DPO), MB2's relentless focus on practice and provider support uniquely positions the brand to partner with a growing number of general dental and dental specialty practices — adding 111 new practice locations in a single year.
But exponential growth also comes with an increased demand for operational excellence — especially for new patient lead responsiveness and engagement.
The challenge: lead responsiveness at scale, across specialties
When LeadSigma was referred to MB2 by one of their partner doctors, MB2 was using its CRM to manually manage location-specific inbound leads. Due to the limitations of their existing software, lead responsiveness was not automated, speed-to-lead was slower than desired, and multi-channel touches (text messaging, email, and phone) were not consistently utilized.
Because of MB2's broad use cases across multiple specialties, it was important that a new solution not only be flexible but also economically efficient, easy to implement, supportive, and capable of excellent reporting.
In short, MB2 wanted to improve lead responsiveness, implement consistent lead nurturing, and improve marketing ROI at scale — while simultaneously avoiding the typical challenges of adding a new vendor relationship. (For why those first minutes after a lead arrives are so disproportionately valuable, see the ultimate guide on inbound lead responsiveness.)
88% improvement in inbound lead conversions
And improve it did.
Once implemented, LeadSigma gave MB2 practices sales superpowers. Within the first three months utilizing LeadSigma in locations spanning eight states, MB2 practices created an 88% improvement in inbound lead conversions.
Speed-to-lead improved by 17 hours, and the automated multi-channel messaging accelerated results. Although many practices had the ability to send text messages prior to LeadSigma, text messaging was not automated and thus not used routinely in the sales process. Because text messaging creates roughly 7× more engagement than email, this multi-channel consistency led to significantly higher conversion from MB2's existing flow of prospective patients. (We unpack the math behind those response-time multipliers in what the five-minute lead response statistics mean.)
Critically, those gains came from the same existing lead volume — improving conversion on the inbound flow MB2 was already generating, the highest-leverage place a multi-location group can move the needle on marketing ROI.
Hands-off implementation across hundreds of practices
"LeadSigma has been nearly hands-off, extraordinarily flexible, and willing to meet our custom needs."
— Pat Luper, Digital Marketing Manager at MB2 Dental
Among MB2's concerns was the ability to quickly implement a results-driven lead management solution at scale and without headache. The LeadSigma team delivered — taking the reins of implementation and training while keeping stakeholders informed.
"LeadSigma has taken the monitoring and practice interaction almost entirely themselves, then clearly reports it back to us."
That hands-off model matters at MB2's scale. Adding 111 locations a year means a partner solution has to onboard new practices in days, not quarters — and has to surface attribution and conversion data back to the parent organization without adding manual reporting work for each practice. LeadSigma's call attribution ties every conversation back to the campaign that created it, so each new MB2 practice gets the same end-to-end visibility on day one as practices that have been on the platform for years.
Built to scale with multi-specialty DPOs
As MB2 Dental continues to grow, they are tasked with improving lead conversions, increasing marketing ROI, and delivering exceptional experiences to both their practices and patients. To that task, the LeadSigma partner team says, "bring it on":
"As we scale, we will always be acquiring practices that are specialized, have their own processes and expectations, and need to be assisted with a solution that is proven to work. LeadSigma helps these practices create conversions while we manage hundreds of practices at scale. It helps the practices not only be heard, but to have their needs met as well."
Want to see what 88% looks like in your numbers?
For more practice-level success stories, read the Fishbein Orthodontics case study ($125K monthly production lift across 8 locations) and the Smilebliss by Very Orthodontics case study (17.4% production growth in six months). For an agency perspective on running LeadSigma across a portfolio of practices, see how eNox Media drove similar gains for its clients.
Ready to see what hands-off, multi-channel automation can do for your group? Book a 30-minute walkthrough.