Smilebliss by Very Orthodontics Accelerates Growth by 17%
Smilebliss is a cutting-edge orthodontic practice model that caters to both new and existing practices seeking to attract more patients. Grounded in comprehensive consumer-preference research, Smilebliss has developed a strategic brand and a proven plan that delivers remarkable results for practice owners. Laura Very, the Practice Manager of Smilebliss by Very Orthodontics, along with her husband, Dr. Very, own a Smilebliss partner practice in Niles, OH.
The search for a solution
Before adopting LeadSigma, the Very team faced significant challenges in managing their production growth opportunities — including new patient leads and recall / will-call-back patients. Laura was looking for a tool that could streamline their production growth operations, make the process more efficient, and save her team time.
She discovered LeadSigma through Angela Weber, President of Smilebliss, which marked the beginning of their journey toward enhancing their new patient management process. Like a lot of growing practices, Smilebliss was managing inbound opportunities through a mix of spreadsheets and pen-and-paper — and the cost of that drag is exactly what we walk through in our illustrative production leak math.
Getting started with LeadSigma
Laura enthusiastically encourages other practices looking to implement LeadSigma to act promptly:
"Do it today! It has so many benefits and creates amazing improvements in both efficiency and effectiveness compared to spreadsheets and pen/paper."
The onboarding process was described as exceptionally smooth and easy. The ongoing support provided by LeadSigma was exceptional, with Kelly, the Director of Client Success, being a joy to work with for continuous assistance and configuration help.
Results with LeadSigma
Laura pointed out three key benefits Smilebliss has gained from LeadSigma:
- Enhanced efficiency. "We are much more efficient at managing our leads. It makes it way easier for our team." With LeadSigma's lead management, Smilebliss has streamlined operations and made follow-up something the team can count on, not something they have to chase.
- Comprehensive patient opportunity automation. LeadSigma has proven to be a versatile tool for organizing both leads and existing patients. Laura emphasized: "LeadSigma is a great tool for organizing and actioning unscheduled recall, will-call-back patients, and more." Those existing-patient workflows are powered by Patient Record Connect, which surfaces recall, observation, and pending-treatment patients at the right moment.
- Production opportunities in one place. LeadSigma keeps every production opportunity organized, actionable, and accessible inside a single user-friendly platform — instead of scattered across calendars, sticky notes, and inboxes.
17.4% lift in monthly production. Speed-to-lead from days to seconds.
The quantitative impact of LeadSigma on Smilebliss's operations is evident in the metrics:
- Monthly production: Within six months of using LeadSigma, average monthly production increased 17.4% compared to the six months prior to implementation.
- Speed-to-lead: The transition to LeadSigma significantly reduced speed-to-lead with new patient leads. Before LeadSigma, Laura's team would take hours or even days to follow up with new patients. The switch accelerated speed-to-lead to near instantaneous by phone, text, and email — and improved scheduling rates and case acceptance along the way.
The science behind why those first minutes matter so much is covered in detail in the ultimate guide on inbound lead responsiveness and the five-minute lead response statistics — Smilebliss is a clean illustration of those numbers in the wild.
Conclusion
Laura Very, Practice Manager of Smilebliss by Very Orthodontics, is elated with the outcomes they have achieved using LeadSigma:
"Overall, LeadSigma has far exceeded our expectations. We didn't realize how many uses it has that benefit our practice. Lastly, and most importantly, LeadSigma is easy to use and easy to implement. I am still amazed at how the phone rings immediately when a patient requests an appointment."
Smilebliss's journey with LeadSigma is a testament to how an innovative solution can revolutionize new patient management and significantly contribute to practice growth. With improved efficiency, enhanced lead management, and impressive growth in monthly production, Smilebliss by Very Orthodontics stands as a shining example of how LeadSigma can help orthodontic practices achieve efficient growth while creating incredible new patient experiences.
For more orthodontic practice success stories, read the Fishbein Orthodontics case study ($125K monthly production lift) or — for the broader playbook — see how LeadSigma is the CRM for orthodontic practices. Ready to see it in your own pipeline? Book a demo and we'll walk through your numbers together.